For those that don't know, 'Shine' peaked at number 57 in the UK Album Chart and then fell out of the top 100 by the second week.
At the time, I was bitterly disappointed, and I am still annoyed that Decca put so little effort into her promotion and didn't do more to get her on supermarket shelves (if you don't have the CD available in supermarkets, you might as well not even aim for the charts). At around the same time, they launched Laura Wright who had massive airplay, coverage AND was on supermarket shelves, so it's not that they didn't have the resources.
Mary-Jess had such a fantastic story I was just utterly baffled why they didn't utilise it more. Mary-Jess is somebody that we, as a nation, should be very proud of - making a name for herself in China with nothing other than a student visa. It's amazing!
I would be all the rage if I wasn't confident that Mary-Jess had an audience waiting for her elsewhere, because under normal circumstances, a record deal would have been lost.
Artists can be the best thing since sliced bread, but they still won't sell anything if the public aren't aware of them.
I agree with you both. PR is very important. For example within days of Susan Boyle releasing her debut album her CD appeared on every shelf in our shops over here and yet you will not find a CD for Mary Jess anywhere in Australia other than the internet sites. Mary Jess has a very good story to tell and if they used this more in the media I am sure we would have seen her in our shops over here by now! Bob